Log inSally Albright
About Me
Washington D.C.-based public relations and new media specialist Sally Albright brings a forward-thinking approach to corporate communications. With a passion for advocacy, a talent for persuasion, and a solid background in media relations, Albright exemplifies smart communication strategy and delivers measurable results. She skillfully employs attention-grabbing, targeted news releases, fresh, appealing content, creative blogger outreach, and strategic social networking. Albright enjoys promoting worthy causes and seeks out projects that reflect her personal principles. She maintains a strong web presence and has utilized new media to achieve her professional goals for over a decade.
Most recently, Albright served as New Media Director for Bentley for Governor. Her accomplishments for the campaign were singled out as "innovative" by several media outlets. Specifically, her "virtual yard sign" viral promotion played a pivotal role in Bentley's come-from-behind surge that clinched the party's nomination. She pioneered the use of location-based services to motivate and mobilize volunteers and publicize the candidate's public appearances.
After the primary, Albright opened Druid City Media, a political and corporate communications firm to help general election candidates make the best use of social media in their campaigns. She also founded TheSocialMediaCoach.net, a social media training service for small businesses and non-profits, and SocialCapitol.net, a network of socially conscious Capitol Hill operatives. Albright keeps up with emerging trends in "new PR" and curates a database of essential social media resources.
Albright worked in public affairs and government relations after leaving Capitol Hill, most notably serving as Executive Director of the U.S. Internet Council and Executive Director of the Health Safety Net Coalition, where she successfully pursued federal funding for state high risk pools, now a critical component of President Obama's Health Care Act. Albright began her career as a Deputy Press Secretary in the House of Representatives after studying communication studies, journalism, and political science.
Follow @SallyAlbright, @TheSMCoach, & @SocialCapitol on Twitter.com
Most recently, Albright served as New Media Director for Bentley for Governor. Her accomplishments for the campaign were singled out as "innovative" by several media outlets. Specifically, her "virtual yard sign" viral promotion played a pivotal role in Bentley's come-from-behind surge that clinched the party's nomination. She pioneered the use of location-based services to motivate and mobilize volunteers and publicize the candidate's public appearances.
After the primary, Albright opened Druid City Media, a political and corporate communications firm to help general election candidates make the best use of social media in their campaigns. She also founded TheSocialMediaCoach.net, a social media training service for small businesses and non-profits, and SocialCapitol.net, a network of socially conscious Capitol Hill operatives. Albright keeps up with emerging trends in "new PR" and curates a database of essential social media resources.
Albright worked in public affairs and government relations after leaving Capitol Hill, most notably serving as Executive Director of the U.S. Internet Council and Executive Director of the Health Safety Net Coalition, where she successfully pursued federal funding for state high risk pools, now a critical component of President Obama's Health Care Act. Albright began her career as a Deputy Press Secretary in the House of Representatives after studying communication studies, journalism, and political science.
Follow @SallyAlbright, @TheSMCoach, & @SocialCapitol on Twitter.com
Sally's Politics
Party: Democratic
Professional
Virtual Producer, Digital Strategist, New Media Specialist, Community Manager, Political Organizer
at
Druid City Media
Tags: blogger outreach new media media relations communications digital strategy social media social networking online reputation management marketing technology training content development curation coalition building politics political campaigns special event production public affairs government relations
Resume:
Tags: blogger outreach new media media relations communications digital strategy social media social networking online reputation management marketing technology training content development curation coalition building politics political campaigns special event production public affairs government relations
Resume:
Sally's Activity
December 25
Sally Albright's Political Thought of the Moment: Happy New Year!
October 23
Sally Albright's Political Thought of the Moment: 12 Days and a Wake Up!
